Gaming For Good
Alelo, serving over 10 million Brazilians daily with food benefits, confronts the challenge highlighted by a UN study: Brazil's return to the Hunger Map, with 33 million people facing food insecurity. The company, committed to social responsibility, aimed to draw young people's attention to this crisis by showing the contrast between the abundance of the virtual gaming world and the scarcity of the real world.
This initiative, amplified by key Minecraft streamers, leveraged the festive spirit and the gaming community's engagement to create a tangible impact in the real world.
ALELO
2023