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SP ✺ 

2025

B-Blood


Faced with the alarming blood donation crisis in Brazil, where just over 1% of the population is dedicated to this life-saving act, we needed to find a way to use the unparalleled reach and passion of football and turn the emotion of the stadium into a force for good.


Since BETANO contains all blood type letters, we turned our sponsorship space into dynamic billboards for blood donation awareness. Using real-time data and geolocation, the uniforms displayed the most needed blood types in the cities hosting the games.

Betano's B-Blood campaign achieved remarkable results, driving a more than 20% increase in blood donations, setting new records in donor participation. By leveraging data to enhance the consumer experience, this initiative not only educated soccer fans about the critical need for blood types but also made the act of donating personal and urgent.



BETANO

2024