NBA Crunchy Cam



Ruffles is an official sponsor of the NBA League. To connect with Brazilian fans, we launched the Crunchy Cam, a new version of the traditional "kiss cams" we always see on basketball games.

Through a WhatsApp bot, consumers sent their videos eating Ruffles and having fun while watching the league. The selected videos were shown during match breaks on Brazilian TV.

RUFFLES 
2022