SP ✺ 

2025


Receitas com Calabresa



As part of the “O Sabor de Perdigão tem Poder” campaign, we created a recipe talk show with celebrities.

The project featured five episodes in the first season, with a squad of celebrities bringing to the conversation the most diverse “Receitas com Calabresa”, a name that refers to the presenter's nickname and one of the brand's best-selling products. The project marked the category's first branded content format on the Globoplay streaming platform.



PERDIGÃO

2022