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SP ✺ 

2025

Refloresta



To highlight the importance of restoring the forests of the Instituto Terra, NGO created in 1998 by Lélia Wanick Salgado and Sebastião Salgado, we launched the Refloresta campaign.


The actions guided the creation of Gilberto Gil's new song, which adds to the famous and acclaimed Refazenda, Refavela and Realce trilogy. 

With Gil's song as the centerpiece, the campaign also gave rise to a music video for the song, released on TV show Fantástico, and an action on TikTok to celebrate Gilberto Gil's entry onto the platform with the #ReflorestaComGil challenge: for every video created with the song on the app, TikTok planted a tree at Instituto Terra.



INSTITUTO TERRA

2021