For the launch of the Ruffles Lanchonete line, we created the concept of the smallest and crunchiest snack bar for the public to discover the new Cheeseburger and Hot Dog flavors. A vending machine, completely customized to look like a vintage snack bar, surprised consumers with the new product.
To create mystery around the launch, the campaign also included the participation of influencer Igão to generate curiosity among consumers, as well as pieces for social networks, programmatic, digital films, digital banking profiles and influencers to amplify the project's promotion.
